PiBurner of the week: Emily Caroline aka That Mom With A Laser
Let’s celebrate our PiBurner of the week:
Emily Caroline, aka
That Mom With A Laser!
About Emily’s Brand
Emily is somewhat of a celebrity in the lasering world.
She has over 400,000 views and 10,000+ subscribers on her YouTube Channel, That Mom With A Laser, where she creates valuable videos weekly – and if you’re not subscribed, you’re missing out!
She’s also built a huge following (17,000 members and growing) on FaceBook where a community of makers, especially Moms like Emily, help each other with all sorts of things from figuring out the next hottest selling item on their Etsy store to conjuring settings on their laser engraver.
That Mom With A Laser, Inc. was born from a desire to give and help other women learn how to operate industrial laser engraving machines. I’m passionate about helping others turn their ideas into finished products and “owning their awesome” while they do it! – Emily
How did she do it?
When we asked her how the community formed she explained that there was a huge gap in content that was simple to understand and approachable for regular people to dive into. She couldn’t find much helpful content when she searched for answers to her questions about different projects on her Aeon Mira 7 laser. Most of the stuff out there were guys engraving guns and throwing around fancy laser terms. She wanted to do something different and found her niche with a friendly, no-nonsense style of explaining all things laser!
For instance, check out one of our favorite videos on which laser you should buy and why:
And of course there is this gem:
The outcome
Hundreds and then thousands of women gravitated towards this content because it was exactly what they were looking for to grow their laser business, simply get better at using their machines, or even to work up the courage to dive in and make their first laser machine purchase.
She kept in close touch with her audience, engaging with them and helping them each step of the way. She kept producing great videos focusing on her core content principles of clarity, simplicity, and value – and her audience grew and grew. It continues to multiply as she continues to crush it on content, and frankly, we think the sky is the limit.
She is an affiliate for Aeon laser USA and Canada and now, (we are proud to say) she is also an affiliate for us at LensDigital where she helps people learn all about our products, including the laser rotary called PiBurn.
About Emily
We weren’t surprised to learn that Emily was a teacher before she started her laser business. Somehow, the ease with which she explains things and the clarity she brings to complex topics were perfectly translated from history class to lasers! She lives with her husband and three small kids in sunny South Florida.
These days, Emily spends her time engaging with her followers, educating the public about lasers, creating digital files, and of course, striving to be a great mom, wife, and leader.
Emily’s Content and Shops
First, if you haven’t already, check out Emily’s homepage: www.thatmomwithalaser.co
Emily runs an awesome Etsy store, here, you can explore all her creative digital cut files like these:
Want to know what Emily uses for her own projects and content generation? Check out her favorite accessories on her Amazon storefront:
Absolutely not to be missed is her incredible youtube channel with new and unique content published weekly:
Don’t forget to follow her on Instagram:
And connect with her on her absolutely hilarious TikTok:
And of course, her thriving Facebook community that we already mentioned is found here:
Favorite Projects
Here are some of Emily’s favorite projects she has done with the help of her Aeon Mira 7 and of course, the PiBurn 3.0
Thanks for reading this post and helping us celebrate Emily’s success. We are grateful to her for all she does for the growing and vibrant community of makers and are proud to feature her as this week’s PiBurner!
If you learned about the PiBurn with Emily’s help, make sure to get one through her referral link. This helps keep her producing amazing content for you and others like you who are interested in all things laser.
Happy PiBurning!
Stan & Len
PS: Want to be a featured PiBurner yourself? Find out how!
